Shrinking time-to-market through global value chain integration

Drew Gude

Director, High Tech&Electronics Industry Solutions

Microsoft Corporation

The product development challenges for high-tech companies are even greater than most industries, thanks in large part to their dependence on an increasingly distributed and complex global value chain and extreme pressure to deliver innovation to market quicker than their fierce competition. That chain of frequently independent companies collaborating on these shrinking project timelines stretches from product conception to chip design, product development, production, assembly, testing, packaging, and delivery. Central to addressing these challenges are solutions and interoperable IT enterprise architectures that can streamline this innovation pipeline. In this presentation Drew Gude of Microsoft discusses the opportunities to shrink product time-to-market by more quickly, efficiently, and securely collaborating and integrating with product development value chain partners.

About Drew Gude

In his capacity as Industry Solutions Director, Drew Gude leads the sales, marketing, partner and technology strategy for Microsoft’s US High Tech & Electronics industry vertical. He is responsible for the development and execution of Microsoft’s industry strategy and solutions portfolio with key industry solutions partners and customers across the semiconductor, electronics, software, and computer segments. His team focuses on helping high tech companies enable their people to improve value chain performance, accelerate product development, achieve operational excellence and build customer centricity. Drew has over 15 years of experience in the high-tech and manufacturing industry serving in various leadership roles at Seebeyond Technology Corporation, eTime Capital, Philips Electronics and General Electric. In addition, he represents Microsoft on the board of directors of industry consortiums EIDX and RosettaNet.

Bounding the Endless Verification Loop

Robert Hum

Vice President & General Manager, Design Verification and Test Division

Mentor Graphics Corporation 

Although more and more engineering resources are being focused on verification, most of the effort is expended on re-simulating what has already been simulated. And once the effort is through, only 20% of the state space has been verified, at best. Verification today is a frustrating, open-loop process that often doesn’t end even after the integrated circuit ships.

In response, the whole verification methodology infrastructure is undergoing major changes—from adoption of assertion-based verification, coverage-driven verification, to new approaches in test bench generation/optimization, integrated hardware acceleration and more. In this session, Robert Hum will explore these and other new solutions and innovations in functional verification technology, and discuss the impact of these changes on the EDA industry.

About Robert Hum

Robert Hum, who joined Mentor with the IKOS Systems acquisition, was named vice president and general manager of the Design Verification and Test division. Hum has over 25 years of experience in worldwide engineering, marketing, business development and operations. Most recently the executive vice president and chief operating officer of IKOS, he has also held senior business and technology management positions at both Cadence Design Systems and Bell-Northern Research (Nortel). Hum has an MSEE from McGill University in Montreal, Canada.

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